Laura Poretti, founder of the Milaura brand, is a mother, a wife and a manager, who, develops her entrepreneurial dream with passion and enthusiasm
Born and raised in Milan, where she graduated in Economics and Business at the Bocconi University, Laura, passionate about fashion since the childhood, matured several experiences in Italy and abroad which lead her to cover executive roles in prestigious fashion companies.
After 30 years managing and developing the design, merchandising and retail areas of international brands, in 2015 Laura was captured by a small space on Corso Garibaldi, where the Milaura adventure kicked off.
Milaura is a fashion brand combining luxury, uniqueness and exclusivity, peppered by a joyful and ironic touch, which defines Laura’s own personality.
Epitomizing her independent, sunny and a tab rebellious spirit, Laura drew “Milaura,” a playful little doll, which is the logo of the brand and which reflects the fun and effortless soul of the project, designed in the image and likeness of its founder.