450 m2. Eight large windows.

The new Milaura - Milano Dress Code store, which opened its doors in September, captures attention on Corso Garibaldi in a new location right in front of the first store of the brand founded in 2015 by Laura Poretti.

A dynamic, sparkling, energetic concept, where everything is played on geometry and the Milaura logo is the absolute protagonist.

Light filters through the large windows and illuminates the ground floor, dedicated to sales, where a vaulted ceiling frames the airy and welcoming space.

The optical white of the parquet floor and walls combines with touches of fluorescent orange and mustard yellow of the furnishings and lacquered metal display units.

The figure of the circle marks the space.

Outside, on the facade, large plexiglass marbles enclosing the image of “Milaura,” the iconic doll born from Laura’s imagination, a symbol of the brand’s playful and fun soul, capture attention.

Inside, the circle returns in the large display case that houses a wide selection of gadgets and T-shirts, in the hook hangers and in the embossed stamps that cover the wall of the accessories area.