450 m2. Eight large windows. The new Milaura – Milano Dress Code store, which opened the doors in September, steals the spotlight on Corso Garibaldi with a new location facing the former shop of the brand established in 2015 by Laura Poretti.
A dynamic, energetic concept, capturing the attention with geometric shapes and the eye-catching Milaura logo.
The large windows filter the natural light illuminating the first floor, where a scenic vaulted ceiling frames the airy, cozy space. The optical white of the wooden floor and the walls combines with the neon orange and mustard yellow touches peppering the furniture and the lacquered metallic diplays.
The shape of the circle defines the space. Outside, on the facade, maxi plexi marbles, encapsulating the image of “Milaura,” – the iconic little doll drawn by Laura to symbolize the playful, lively spirit of the brand, take center stage. Inside, the circle returns in the shape of the large displays showcasing gadgets and T-shirt, with the hangers and the details of the textured wall in the accessories area.