Concept Store

Located in Corso Garibaldi 35, in the heart of Brera, Milaura is a real concept store developed on two levels to accommodate a wide range of garments, accessories and gift in a refined atmosphere like that of a private living room, comfortable and relaxing, to live a unique shopping experience and tailored.

Laura Poretti, creator of Milaura, has researched over 100 exclusive and international brands, from the most diverse countries, combining big names designers and emerging realities, for a varied and coherent proposal in every detail, which alternates the glam jewel made clutch bag hand, the tailoring coat the fun gadgets, the jeans with the coolest fit to the hi-tech features more advanced.

A different "idea of luxury", made by uniqueness and exclusivity: a creative workshop of materials, shapes and colors in the making, inspired by the concepts of pampering and gifts for themselves or for others. Several pieces, absolutely special and unique, dedicated to different tastes and needs: from small surprise for her friend to your gifts to an invitation to dinner, to the simple and sophisticated piece that every woman desires.

Every week the image of the store changes and reinvents itself to present innovations that intrigue and stimulate the interest of all customers, making him more and exciting shopping, delicious and never boring.

Not only! Milaura is also a brand. A special collection of items, accessories and individual clothing that Laura plans personally. To give a deeper sense and a social aspect to the project, part of the production is entrusted, to cite one example, the San Vittore prison Tailoring.

All this is Milaura: a spontaneous universe and sought after styles, ideas, synergies and creative influences that come together and mix well with each other, according to the concept of  "cross elegance" that Laura is primary always.


Milaura is a concept store with an international and innovative soul, selling the Milaura label and more than 100 other brands coming from all over the world. The store is positioned in Milan, in Corso Garibaldi. It evolved from the idea and expertise of Laura Poretti, who has been working in the fashion industry for the past 20 years. The most popular brands sold include: Sofie D’ Hoore, Lemaire, Jejia, Jupe by Jackie, Dusan, Sandrine Vrancken, Il by Saori Komatsu.