Originally from Madagascar, Liv came to France at the age of 16 to study finance and succeed in this field. In France, he discovered the legacy of timeless refined elegance, as well as luxury and design which fascinated him since childhood. When receiving his diploma, he realized the importance of living fully for his passions, almost like a faith, drawing inspiration from his deepest roots: “I believe that our way of consuming could be more humanly and ecologically responsible. I believe that it is possible to offer contemporary products while respecting Man and Nature.”

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Milaura is a concept store with an international and innovative soul, selling the Milaura label and more than 100 other brands coming from all over the world. The store is positioned in Milan, in Corso Garibaldi. It evolved from the idea and expertise of Laura Poretti, who has been working in the fashion industry for the past 20 years. The most popular brands sold include: Sofie D’ Hoore, Lemaire, Jejia, Jupe by Jackie, Dusan, Sandrine Vrancken, Il by Saori Komatsu.